Privacy Policy – Aceway Driving School
Last updated: 20/02/2026
Aceway Driving School is a trading name of Aceway Coaching Ltd. We are committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use, and protect personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Legal entity: Aceway Coaching Ltd
Trading name: Aceway Driving School
Company number: 12162768
Registered office:
17 George Street
Balsall Heath
Birmingham
England
B12 9RG
Website: www.aceway.co.uk
Email: [email protected]
Aceway Coaching Ltd is the data controller for the purposes of this policy.
2. Who This Policy Applies To
This policy applies to:
> Learner drivers and customers
> Website visitors
> Individuals enquiring about driving lessons or courses
> Individuals applying to become driving instructors
> Individuals engaging with our marketing communications
Our services are intended for adults aged 18 and over only.
3. Personal Data We Collect
We may collect and process the following personal data:
Contact & Identity Data
> Full name
> Email address
> Phone number
> Address or postcode
Communication Data
> Messages sent via:
>> Website forms
>> SMS
Technical & Website Data
> IP address
> Website usage data via Google Analytics
Recruitment Data (Instructor Applicants)
> Information submitted via job enquiries or applications
4. How We Collect Personal Data
We collect data when you:
> Submit a form on our website
> Contact us via phone, email, SMS or WhatsApp
> Book or enquire about lessons or courses
> Apply to become a driving instructor
> Interact with our marketing or advertising
5. How We Use Your Data
We use personal data to:
> Respond to enquiries and provide driving lesson services
> Manage bookings and customer relationships
> Recruit and communicate with instructor applicants
> Send marketing offers and updates
> Improve website performance and services
> Maintain business records and comply with legal obligations
6. Lawful Bases for Processing
We rely on the following legal bases:
> Contractual necessity – to provide driving lessons and services
> Legitimate interests – to grow and improve our business and conduct B2B/B2C marketing
> Consent – for certain marketing communications
> Legal obligations – to comply with regulatory requirements
You may withdraw consent at any time.
7. Marketing Communications
We may contact you via:
> SMS
We may also use online advertising and retargeting through:
> Facebook / Instagram
> Google Ads
Every marketing message includes an unsubscribe option.
You may opt out anytime by contacting [email protected].
8. CRM & Third-Party Systems
We use trusted third-party platforms to operate our services, including:
> GoHighLevel (CRM and communications platform)
> Google Analytics
> Google Ads
> Facebook / Instagram advertising platforms
> WhatsApp Business
> Payment processors (Stripe, PayPal)
These providers may process data outside the UK. Appropriate safeguards are used where required.
9. Payments
We accept payments via:
> Cash
> Bank transfer
> Stripe
> PayPal
Payment information is processed securely by third-party payment providers.
10. Data Retention
We retain personal data only as long as necessary.
Driving school records and enquiry data may be retained for up to 6 years to meet legal, insurance, and business requirements.
11. Data Security
We use appropriate technical and organisational security measures to protect personal data from:
> Unauthorised access
> Loss or misuse
> Disclosure or alteration
Access to data is restricted to authorised personnel only.
12. Your Data Protection Rights
Under UK GDPR, you have the right to:
> Request access to your personal data
> Request correction of inaccurate data
> Request deletion of your data
> Object to processing
> Restrict processing
> Request data portability
> Withdraw consent at any time
To exercise your rights, contact: [email protected]
13. Complaints
If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO).
14. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
15. Contact
For any privacy-related enquiries:
Email: [email protected]
Address:
Aceway Coaching Ltd
17 George Street
Balsall Heath
Birmingham
B12 9RG
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SERVICES
>> Automatic Tuition
>> Manual Tuition
>> Female Instructors
>> Pass Plus
>> Refresher Lessons
>> Confident Building at all levels
>> Driving Instructor Training all aspect
>> Coaching Training all aspect covered
>> Advanced Elite & Police style of Driving ( only for advanced Drivers)
>> Specialist Trainer of anxious & nervous pupil
TRIPLE GUARANTEE
We offer a TRIPLE GUARANTEE
1 - When you book your first lesson with us, if you decide you don't wish to proceed after your first hour, you will be fully refunded and dropped off!
2 - If you don't pass first time, your second test will be paid for!
3 - A free refresher lesson within 2 years of passing (ideal for those that don't get a car straight away).
Click to see full Terms and Condition
Manual & Automatic Driving Lessons in Birmingham
📍 Aceway Driving School – Edgbaston, Birmingham, UK
🕒 Opening Hours:
Mon–Fri: 9:30AM–8PM
Sat–Sun: 10:30AM–1PM
📧 Email: [email protected]
Copyright by Aceway Driving School 2004-2026 l Terms and Condition